In business, promotion is any communication that attempts to influence people to buy products or services. Businesses generally promote their brand, products, and services by identifying a target audience and finding ways to bring their message to that audience.
Promotions can refer to an effort, a concept, or an item. In practice, promotions usually combine these forms of promotion. For example, a clothing store might plan a sale on jeans and take out an ad in a local newspaper to let people know when and where the sale will happen.

- In the world of business, promotion is an effort to increase the visibility of a company's brand, products, or services.
- The most effective promotional strategies vary by industry, business size, and many other factors.
- Some examples of promotional efforts include television ads, billboards, and sponsoring a charity event.