Inbound marketing is the work of creating valuable experiences for people and educating them. It is attracting prospects and customers to your website through relevant and helpful content that typically answers a question they are asking or shows them a solution to their problem.

Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value, typically through deeper education. Inbound marketing is being of service to your customers and potential customers.

A lot of inbound marketing is the creation of valuable content in the form of articles, videos, newsletters, and blogs. This content is useful to consumers and you build your relationship with them by giving them the information they need.

An inbound marketing consultant helps do all this, which can include the creation of content as well as using the technology needed to stay in a relationship with your customers/potential clients. Ultimately an inbound marketing consultant helps you attract, engage, and delight customers.