Branded content is any piece of content marketing media that a marketer creates to promote a specific business or product. Marketing professionals typically use branded content to attract new potential customers to a business by grabbing their attention with engaging media that they can consume and interact with.

Branded content can also help a business maintain its customer base by providing entertaining and educational content that appeals to existing customers. Marketing teams can develop their own branded content, but many choose to hire content creators, like influencers, to create and publish branded content from their online accounts.

Examples of branded content
Marketers might create a wide range of branded content, including:
- Documentaries about important topics in the industry
- Blog posts highlighting industry trends
- Short videos about key concepts in their field
- Podcasts exploring issues related to the product or service the company sells
- Case studies of customers who used a product or service to solve a certain problem
- Infographics explaining concepts or processes in the company's field